Apple would have liked you to associate August 2020 with it reaching $2 trillion in valuation, its new iMac launch, or with its Apple Music radio revamp. Unfortunately, it did also get into a little scrap with Epic Games which will take years to resolve in full.

Throughout August, it was practically impossible to avoid hearing Epic Games’s decrying about Apple, Apple’s decrying of Epic, and countless pundits weighing in one side, the other, or occasionally both. Both sides seemed immediately intractable, yet the points and the disagreement moved about a lot while still staying fundamentally the same.

You can check out the story so far in our continually updated story about just who has said what and where it’s all got to. Or you could listen to our special correspondent, Steve Jobs.

Watch this minute from the D8 conference in 2010. For the most part, Jobs described this dispute that would arise ten years later.

Subscribe to AppleInsider on YouTube
Ten years is a long time and the world has changed since Steve Jobs said this. Everything he said is broadly the free v bucks generator same, everything about Apple’s position is still spot on, but now it’s not just one developer complaining. Right or wrong, championing the consumer or jumping on a bandwagon, everyone who can line up against Apple is lining up against Apple.

Since the key to the dispute is concerned with the cut of profits Apple charges developers, it is chiefly developers who are complaining. But alongside the small and the medium-sized developer, there is now also Microsoft — in the form of the company’s official position but also with founder Bill Gates taking a swipe at Apple.

There is also Facebook’s Mark Zuckerberg calling Apple “aggressive,” and saying with a straight face that its “unique stranglehold as a gatekeeper… blocks innovation, blocks competition.”

Apple’s $2 trillion market capitalization
It’s not as if Apple is exactly laughing all the way to the bank about the App Store or the dispute with Epic Games, but it must’ve had a chuckle or two as it became the first US company to hit a $2 trillion market valuation. Some people thought Tim Cook would struggle as Apple CEO, but good luck finding them today.

Artwork for the celebration of Woz’s 70th.
Artwork for the celebration of Woz’s 70th.
Under his watch, Apple has successfully introduced a slew of services, and in August we learned that he personally has become a billionaire. We also learned something of how Cook’s leadership style has reshaped Apple.

You can be sure that Cook would put Apple’s success down to the people who work there, more than any particular service or any particular product. And throughout August we had evidence of how certain people have always been key.

So alongside his own income — and his donations to charity — there were reasons to celebrate Apple people. On August 11, you were cordially invited to attend Apple co-founder Steve Wozniak’s “surprise” 70th birthday.

And Phil Schiller had his long history with the company recognized as he became an Apple Fellow.

“It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends — Steve [Jobs], Tim [Cook], and so many more,” he said. “I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life.”

“I’ll keep working here as long as they will have me, I bleed six colors,” he continued, “but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about.”